Truck Jobbers

Truck Jobbers is one of the examples of merchant wholesalers in which they carry products to small business customer locations for their inspection and selection. This type of distributor performs primarily a selling and delivery funtion. They offer quick and freuent delivery which is especially essential for such items as bakery goods, meats and dairy product.

Buzz Marketing

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Buzz marketing is using high-profile entertainment or news to get people to talk about your brand. This billboard is catching people's attention. There is a guaranteed effect on millions of consumers who go down that street. A good example of buzz marketing because this billboards obviously haven't gone unnoticed. People will talk about it definitely.

Pricing

Pricing is one of the four pieces of marketing mix. The other three aspects are product, place, promotion. Pricing is the most important and difficult strategy. It directly affects the revenue of a company. If the company price the product too high, no customers would buy it. If the price is low, company would lose money. One of the key terms I found in the "Price the product" chapter is prestige product. Its definition is "products that have a high price and that appeal to status-conscious consumers." It reminds me of some products like Coach purse, Rolls-Royce Car, Balenciaga, Dolce & Gabbana. People who purchase these products think that they will elevate their status and high price is an indiation of superior quality.

Disintermedia

In today's economics, disintermediation is very common and widespread. Disintermediation means to cut the middleman like distributor, wholesaler, agent and broker. Companies now deal with every customer directly for via the Internet. One of the advantage is it dramatically decreases cost of servicing customers. One of the example is Dell, Inc., whih sells many of its systems direct to the customers. Customers can choose the laptops they like, the style, color, memory, etc...It is very convenient and time saving. However, on the other hand, it also means that a great deal of people will lose their jobs. Another examples is direct airline service, in which airline passenges have direct Internet access to airlines with the complete schedules and fares. Some airlines also provide a discount for purchasing direct through the Internet.