In today's economics, disintermediation is very common and widespread. Disintermediation means to cut the middleman like distributor, wholesaler, agent and broker. Companies now deal with every customer directly for via the Internet. One of the advantage is it dramatically decreases cost of servicing customers. One of the example is Dell, Inc., whih sells many of its systems direct to the customers. Customers can choose the laptops they like, the style, color, memory, etc...It is very convenient and time saving. However, on the other hand, it also means that a great deal of people will lose their jobs. Another examples is direct airline service, in which airline passenges have direct Internet access to airlines with the complete schedules and fares. Some airlines also provide a discount for purchasing direct through the Internet.
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