Truck Jobbers is one of the examples of merchant wholesalers in which they carry products to small business customer locations for their inspection and selection. This type of distributor performs primarily a selling and delivery funtion. They offer quick and freuent delivery which is especially essential for such items as bakery goods, meats and dairy product.
Buzz marketing is using high-profile entertainment or news to get people to talk about your brand. This billboard is catching people's attention. There is a guaranteed effect on millions of consumers who go down that street. A good example of buzz marketing because this billboards obviously haven't gone unnoticed. People will talk about it definitely.
Pricing is one of the four pieces of marketing mix. The other three aspects are product, place, promotion. Pricing is the most important and difficult strategy. It directly affects the revenue of a company. If the company price the product too high, no customers would buy it. If the price is low, company would lose money. One of the key terms I found in the "Price the product" chapter is prestige product. Its definition is "products that have a high price and that appeal to status-conscious consumers." It reminds me of some products like Coach purse, Rolls-Royce Car, Balenciaga, Dolce & Gabbana. People who purchase these products think that they will elevate their status and high price is an indiation of superior quality.
In today's economics, disintermediation is very common and widespread. Disintermediation means to cut the middleman like distributor, wholesaler, agent and broker. Companies now deal with every customer directly for via the Internet. One of the advantage is it dramatically decreases cost of servicing customers. One of the example is Dell, Inc., whih sells many of its systems direct to the customers. Customers can choose the laptops they like, the style, color, memory, etc...It is very convenient and time saving. However, on the other hand, it also means that a great deal of people will lose their jobs. Another examples is direct airline service, in which airline passenges have direct Internet access to airlines with the complete schedules and fares. Some airlines also provide a discount for purchasing direct through the Internet.
Web service is one of the marketing service which is intangible. It is a growing industry and provide big profit. Some big companies like Amazon & Ebay are place where customers can purchase their products online in a faster and convenient way. I am a shopaholic. I like to shop on ebay. It offers unique products and provide great service. Whenever I make a purchase, I am able to keep track of my product. I pay the product using Paypal without human involvement. After I receive the product, the buyers will ask for my feedback and comments on the product. It is a great way to improve the quality of the products and manage defects. In conclusion, I think online service is convenient, fast, time saving.
Popular brand names allow the companies to charge customers double or even triple of the price and make profit. Therefore, there are numerous fake brand names appear in the market with cheaper price. They imitate the brand name with almost similar name and logos. Customers should always be careful and take attentions on its name and quality when they buy the products, Lots of people are buying. It is obvious that they are fake. I found some funny pics of them.
I think Apple is the number 1 innovative company in the world. It has innovate and create game changing innovations such as the iTunes, iPod, iPhone, iPad and more. These technologies have become important parts of our lives because of their usefulness and convenience. They help make people's lives simpler and create a way to get things done faster. Other brands are incomparable with Apple. In the future, I believe Apple will develop and innovate more technologies for ours. Apple's new innovation: the iPad is a new breakthrough that create a new way for phone users to check emails, flick through photos, and watch movies. Ipad has a is 9.7 inch, LED-backlit IPS display with a remarkably precise Multi-Touch screen. It just weights 1.5 pounds and 0.5 inch thin. It is easy to carry and use anywhere. It also has lots of other functions.
