This week in class we talked about different markets in the term of a matrix with the axes being dominant vs. miss product and high vs. low growth market. Then we also mentioned how companies develop products in order to stay in the market. As this was being discussed in class, it reminds me of Starbuck. Recently I visited the Starbuck store, it introduces a new product development in order to compete with other companies aiming to offer consumers more healthy drink option. The new products are named Skinny Vanilla Latte, Skinny Cinnamon Dolce Latte, with only 90 calories (tall size) each, and New Tazo Vanilla Rooibos Full Leave Tea with 0 calories. Amazing!
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