Marketing research is something that I have never thought about before. In chapter 3 which talks about how firms conduct marketing research. It is quite interesting to me. If a company wants to promote a product, it must go through marketing research. They can survey, phone , face to face interview, online questionnaires or mail questionnaires. Company can also employ third party to market research company to conduct survey on their behalf, like Microsoft. It shows that marketing research plays an important role in every industry. It is a way to forecast future trends before introducing a new product to customer. It also is a way to make of keeping customers while satisfying their new needs.
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