Market segmentation by gender

Marketing segmentation is important process in order to expand sale. Nowadays, women are not the only targets that marketing can focus on.
Facial cleansers are an example of where a company can expand to different target markets. In my recent visit to Walmart, I saw a facial cleanser for men with brand Nivea. Also, there are a lot of products for men. All of them have pretty packaging and have long descriptions of how the product works. These shows that companies want o expand and have different target markets. Actually, many products today seems to be applicable to both gender. It can be anything from hair gel, facial cleanser, foundation, suncream, etc.

Just In Time (JIT)

Just in time plays an important in every industry. For example, Walmart is very good at managing their inventory by using Just In Time concept. Instead of having a big inventory siting in the storage, Walmart has made ordering a very small amount of their supplies a day or two before they need it.

Brand loyalty

My favorite brand is Aeropostale. I bought everything from jacket, jeans, hoodie, fleece, flip flops and etc.. from this store. I like their style and fashion, especially their store envioronment and hot music.

I admit that I have a brand loyalty on Aeropostale. I hardly shop at other stores even they have big sales. Whenever I go to the store, I always come

out a big shopping bag that full of clothes. I can make purchase automatically and don't have to think a lot about their quality and price.

Situational Influence

Something I can remeber from the Consumer behevior chapter is when doing marketing research marketer have to apply psychology, sociolog, and anthropology. These are the techniues marketers use in order to understand consumers.

One of the terms in the chapter "Situational Influence on Consumers," was interesting. Stores like Abercrombie and Fitch, and Hollister is always darker and music is playing really loud. Their purpose is maybe to create a better atmosphere and lure more customers. But in fact, I feel the opposite. Whenever I am in the store, I barely see the clothes and the loud music give me a headache!