Marketing segmentation is important process in order to expand sale. Nowadays, women are not the only targets that marketing can focus on.
Facial cleansers are an example of where a company can expand to different target markets. In my recent visit to Walmart, I saw a facial cleanser for men with brand Nivea. Also, there are a lot of products for men. All of them have pretty packaging and have long descriptions of how the product works. These shows that companies want o expand and have different target markets. Actually, many products today seems to be applicable to both gender. It can be anything from hair gel, facial cleanser, foundation, suncream, etc.
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