Something I can remeber from the Consumer behevior chapter is when doing marketing research marketer have to apply psychology, sociolog, and anthropology. These are the techniues marketers use in order to understand consumers.
One of the terms in the chapter "Situational Influence on Consumers," was interesting. Stores like Abercrombie and Fitch, and Hollister is always darker and music is playing really loud. Their purpose is maybe to create a better atmosphere and lure more customers. But in fact, I feel the opposite. Whenever I am in the store, I barely see the clothes and the loud music give me a headache!
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